Target Date Set For Target Store In West Orange: New Updates
WEST ORANGE, NJ — A real estate project that will eventually bring a new Target store to West Orange is building up steam, with developers setting their eyes on a completion date of Fall 2025.
Last year, the West Orange Planning Board approved plans for a renovation at West Orange Plaza. The revamped shopping center at 235 Prospect Avenue will be anchored by a new Target department store, located at the spot where a Kmart once stood. See Related: West Orange Hits The Target; Planning Board OKs Shopping Center Plans
North Plainfield-based Levin Management Corporation (LMC) is overseeing the construction process – including common area improvements and new outparcel development – as an owner’s representative. The redevelopment vision, planning and orchestration is a collaborative effort of West Orange Plaza’s joint venture ownership, LMC stated.
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The firm released some fresh details on Tuesday:
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“Redevelopment of the 32-acre Essex County property will take place in stages. Initially, a portion of the property’s main building is being renovated and expanded for the new Target store – including loading dock modifications to accommodate omnichannel needs. The Target building and related site improvements will be completed in the fall of 2025.”
The new Target building is only one piece of the first phase, LMC added:
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“Additionally, Phase I features new, ground-up construction of an 8,400-square-foot building and a 5,500-square-foot addition to one of the property’s existing outparcel structures. Construction will commence this fall, with anticipated completion by late 2026.”
The redevelopment also involves a program of “center-wide renovations to modernize West Orange Plaza,” according to LMC.
“Comprehensive updates underway include access, circulation and parking improvements, as well as new signage, upgraded landscaping and facades, and new lighting,” the firm stated. “The incorporation of infrastructure to support EV charging stations is also in the plan.”
Other tenants at the property include Whole Foods, America’s Best Contacts & Eyeglasses, Chipotle, Jersey Mike’s Subs, Verizon, and long-time staples Frank’s Pizza (30 years) and My Gym (18 years). Another new tenant, Dogtopia – a provider of dog daycare, boarding and spa services – is coming soon, LMC stated.
The shopping center draws more than 2.6 million visits annually, according to real-time traffic data from Placer.ai.
“As one of the country’s most desirable anchor tenants, Target will add vibrancy and economic activity both to West Orange Plaza and the surrounding community,” LMC vice president of leasing Sidney Singer said.
“At a time when available shopping center space is limited for new construction, West Orange Plaza’s enviable demographics and ability to accommodate Target’s needs in an existing former Kmart space created the ideal leasing scenario,” Singer added.
HITTING THE TARGET
When news of Target’s impending arrival broke last year, West Orange residents and others living in the area hit the internet to share their opinions about the news. See Related: Target Coming To West Orange: Some Love It, Others Less Enthusiastic
“The enhanced property value should result in increased tax revenue,” a commenter opined on a previous Patch article.
“Do you know how many stores have opened and closed in that area?” another reader countered. “Pretty much all of them.”
Other West Orange community members shared their views on our recent social media post, providing “an entire spectrum of opinions from love to hate,” according to one commenter.
The replies included:
Yet more West Orange residents and community members weighed in via the town’s original social media announcement.
“We are super excited for this all to happen,” the owners of Frank’s Pizza and Restaurant wrote, adding that the business will remain in the same spot when Target arrives.
Other comments included:
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